Friday, November 30, 2007

Sweet Emotion

Ya sabemos todos que comer para superar el estrés es un hábito nocivo y que el azúcar no nos va bien (sí que lo sabemos ¿verdad?) Pero es difícil resistir la tentación de endulzar un día amargo. Esa era la idea de studio m cuando desarrollaron el concepto de Happy Pills. No sé exactamente por qué una agencia de diseño se encargó del concepto de una tienda de chucherías, pero lo han hecho fenomenal. Cuando vieron que la zona donde se iba a abrir la tienda era el súper-turístico camino entre Portal de L’angel y la catedral, vieron claro que el concepto se tenía que dirigir a los adultos. Combinando diseño divertido (qué remedio, estando en Barcelona) con textos excelentes y por supuesto las chuches, se inventaron un concepto de tienda que apetece por muchas razones.

Las chuches son los mismos ositos, gusanos, caramelos, etc… que se encuentran en las demás tiendas (aunque eliminaron las cosas que no encajaban con el concepto estético,) pero el packaging es muy original. Los frascos de “farmacia,” botiquines y pastilleros tienen instrucciones para tratar males como los lunes, la insoportable levedad del ser, los rizos rebeldes sin causa, el precio de la vivienda o amigos invisibles sin imaginación, entre otras molestias cotidianas, y convierten un “placer prohibido” en un sano ejercicio de ironía.

De los comentarios en la blogosfera se deduce que hay gente ansiosa por globalizar este concepto. ¿Te atreverás a ser la primera “enfermera” de tu cuidad?

Happy Pills
carrer Arcs 6
tel 93 304 3097
happypills@ibc.com.es

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